One of the blogs I subscribe to, Mashable.com, sent an article about the man who created the video I’ve included below. Until two years ago, Alex Bogusky was a partner in an advertising agency that at one time provided ads for Coca-Cola. He left there in search of “a more genuine version of himself,” according to Mashable. Apparently he did find something more meaningful to create. He worked with the Center for Science in the Public Interest on a video that promotes public awareness of the hazards of a high sugar diet.
I found this mission statement on CSPI’s website: “The Center for Science in the Public Interest (CSPI) is a consumer advocacy organization whose twin missions are to conduct innovative research and advocacy programs in health and nutrition, and to provide consumers with current, useful information about their health and well-being.”
Coca-Cola issued the following statement in response to the “Real Bears” video: “This is irresponsible and the usual grandstanding from CSPI. It won’t help anyone understand energy balance, which is key according to recognized experts who’ve studied this issue — a group that, by default, doesn’t include CSPI.”
In my humble opinion, CSPI seems to know what they are doing—living up to their mission statement.
What do you think?
Let me know in the comments